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| Exhibit A |
What on earth has provoked your company to use a creepy talking and/or singing bear for your ad campaign?
He isn't cuddly and cute. He's creepy. As we can see here in exhibit A, the bear is stuck in a tree that has toilet paper on it.
I know I don't venture into the woods often, but I can promise you that bears don't hang out in trees trying to convince people to use Charmin. It just doesn't happen.
Why did you choose to do away with the Charmin commercials of yore?
That's right, yore. I may not remember seeing these commercials on my television, but as we can see in Exhibit B, YouTube has tons of your commercials showing that little old guy encouraging people not to squeeze the Charmin.
Exhibit B
You see, squeezing the Charmin is actually a feasible thing for a customer to do in the store. If they're shopping for a new toilet paper, they may squeeze it to see if it's as soft and cushy as promised.
Lose the bear. Go back to your old ways. Please. The newest commercial with the bear singing, "Every time it's so right, feelin' so good" is so very wrong.
Sincerely,
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